Rupee & Data: NaMo tools to communicate with aspirational Indians   -  Sep 4, 2016 Click here for More News

NEW DELHI: The 'Rupee' as a currency of political communication may sound odd but going by Prime Minister Narendra Modi's Independence Day speech, a new grammar may just be falling in place one that the PM has repeatedly deployed to connect with the young aspirational electorate Consider this: The rupee figured as many as 34 times in his speech on Monday. Perhaps, more than any other PM. His predecessor Manmohan Singh, for instance, had done so just four times in his last Independ